
Sweden has one of Europe's highest per-capita horse populations (1 horse per 30 humans), a deeply welfare-conscious rider culture, and winters cold enough to expose every weakness in traditional tack. All of those factors make Sweden the perfect proving ground for silicone horse tack — and the market where Rubbrex has invested most heavily in product testing, distribution and community building.
Every SKU is winter-tested in Stockholm, Göteborg and Umeå before release.
Swedish, Norwegian and Finnish care instructions on all retail packaging.
Swedish distributors get first call on new stock before UK/DACH.
Quarterly meet-ups in Stockholm and Göteborg with product R&D feedback sessions.
6 sponsored Swedish professional riders — highest density of any EU country.
All tack conforms to Svensk Ridsportförbund welfare audit criteria.
Country-exclusive rights, priority stock, quarterly events.
25% off MSRP + 48-hour replacement + sponsorship candidacy.
Barn-tier pricing + SvRF welfare documentation.
ODM from our factory, designed with Swedish cold-climate priorities.

Rubbrex Equestrian hosts quarterly rider community events in Stockholm and Göteborg — product testing, R&D feedback sessions and informal barn visits. Swedish riders, stable managers and distributors are welcome.