
The European horse tack market is €40.7B in 2026 and growing to €67.5B by 2035. Leather still dominates, but leather's problems — chafing, oil-dependence, rain damage — are driving a generational shift toward silicone. LeMieux and Professional's Choice proved the concept at premium prices. Silicone Chain offers the same quality at wholesale-friendly terms, giving your shelves a credible European-first silicone alternative.
30-45% margin on MSRP, scaling with annual commitment.
Country-level or region-level exclusivity for committed partners.
48-hour reorder fulfilment from our EU consolidation partner.
Product photography, video assets, translated copy, co-branded campaigns.
All compliance certificates pre-translated for your local market.
A single point of contact who knows your orders and your market.
Cold-climate silicone performance is a killer differentiator here.
Welfare-first buyers who appreciate REACH / LFGB paperwork.
Sport-riding core with distributor networks already in place.
Mass amateur market receptive to easy-care narratives.