
Your customers are asking for tack that is easier to clean, gentler on horses and priced between mass-market synthetic and top-tier leather. Silicone sits right in that sweet spot. Silicone Chain gives independent tack shops and regional chains a fully merchandised silicone program — tested SKUs, clean photography, short MOQs — so you can open the category without taking on inventory risk.
From 50 pcs per SKU mix-and-match on bestsellers — no pallet commitment.
Branded wooden stand, hang-tag system, A4 hero poster — ships with first order.
Standard wholesale discount with a 50-55% keystone markup on MSRP.
Hang tags and shelf talkers in EN / DE / FR / SV — drop in and sell.
Rotterdam EU stock on core SKUs — 5-day reorder turnaround.
FDA, LFGB and REACH certificates available per shipment at no extra cost.
Single-location specialists with loyal local rider communities.
Multi-store chains looking for a differentiator vs leather-only ranges.
DTC marketplaces who need fast-ship silicone SKUs with great product photography.
Rural stores serving mixed farm-and-riding customer bases.